Great Content is Still the Best SEO Strategy

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SEO (search engine optimization) plays a very important part in developing a successful blog, website, or any other kind of online presence. You want the structure of your home to be solid, strong, and well-designed. 

The same is true for your website. 

When people say that SEO is not important or even a waste of time, they are terribly wrong. Making your site search engine friendly and easily navigable and findable is very important. 

But…(yes, there is a “but”)

It is NOT the most important thing. 

The CONTENT of your site is the most important thing.

It is easy to find yourself rushing through a blog post or an article so you can get to the promotion and link building part much faster. Successful bloggers know that their job isn’t done after they finish a post. It’s only the beginning–especially with a new blog.

An informative, well-written post can be pretty lonely without anyone to read it. And the truth is, people have a lot of options. There is plenty to read out there, so you have to find readers and traffic for your site. You have to promote your work.

The best thing you can do with regard to the SEO of your site, other than making sure its structure is sound and the site itself highly searchable, is to find high quality, relevant links.

And the best way to find these kinds of links is by writing original as well as useful or entertaining content that people – yes, wait for it – want to link to!

It is a much better use of your time to focus on creating amazing content than surfing the web trying to find people to trade links with. If the content you publish on your site is great, then links will be no problem. And they will all be highly desirable “one-way” links, not reciprocal!

So, when it comes to the actual content of your site, it will pay off to make it as useful, as informative, as amazing, as scandalous, as eye-catching, and as entertaining as possible.

Great content is – and will always be - the best SEO.

 

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